Sell ​​on Idealo: configure and trade on the price comparator

Idealo it is one of the largest price comparators in the world, the site was created to allow traders to offer their items online to customers by functioning as a traffic container. As often happens on these sites, you have the opportunity to show your articles to approximately 4 million monthly users in Italy it's almost 100 million across Europe. Becoming a partner of the platform allows you to have an absolutely relevant showcase where you can show your products while managing everything comfortably from your computer or smartphone.

How does Idealo work?

As with many price comparators, Idealo leads the user to search for a particular product via the search bar, provides recommendations and displays product reviews. Subsequently, Idealo takes care of displaying the cheapest offer among many retailers in the foreground. When the user decides to purchase on the store, he is redirected to the site as soon as he clicks on the offer.

How to sell on Idealo: requirements, configuration and product loading

The first thing to do when you have decided to sell on Idealo is to make sure you have all the necessary requirements availablebecome a partner of the comparator. Let's see step by step everything you need:

Requirements to become an Idealo partner

To enter the Idealo system you must be able to meet four fundamental requirements. You can't do without:

• Ensure sales service: you must demonstrate that you have a shop that is online for at least 6 months make access simple for users, the Idealo team will check everything as soon as the registration process is completed.

• Offer the right of withdrawal and return of the item within 14 days: Having a reliable shipping service that allows anyone to make a return of your items, make returns and get your money back without problems.

• Show your company data and contacts: if you want to be an Idealo partner you must have onePublic shop card with written general information such as: Postal address, company name, VAT number, email address and telephone number.

• Make multiple payment methods available: you must offer at least two payment options, at least one of which is secure. When we talk about secure payment methods we mean cash on delivery, Paypal and credit card.

What are the advantages of selling on Idealo

Selling on Idealo allows you to have great advantages at your disposal. Among the less obvious ones, but which you should take into consideration when choosing, there are:

• The possibility of being able to take your business abroad: Idealo allows you to sell your products in other countries, expanding your business to the German, French, Spanish, British and Austrian markets, as well as the Italian one.

• The advantage of having easy technical integrations: Idealo puts at your disposal an Account Manager capable of guiding you through the offer of lists, the optimization processes, the resolution of any problems and the technical onboarding.

• The convenience of having optimization tools: Idealo gives you tools to provide support to your customers with the Business platform. By doing so, customers can check daily click statistics, budget consumption, store reviews and much more.

• The luxury of having high performance: thanks to the easy integration it is one of the most reliable channels for selling online. You have around 5000 categories at your disposal to have a very wide choice and gain new customers.

What you need to have before signing up on Idealo

Before you start selling on Idealo you must be sure you meet all the following requirements:

• Having a customer service also in English;

• Links to T&Cs with complete information about the company;

• kill him locations must be in the EU and UK;

• Allow the return of items for at least 14 days;

• Have one complete translation of your site into English.

Furthermore, our advice is to make sure that the translations are available in all the languages ​​of the countries in which you intend to sell to have a greater chance of success, have available all your company data such as address, VAT number and other details e enter prices including VATwith Idealo.

Which product categories can you sell on Idealo

Idealo focuses on sale of products from different categories. The main ones, the favorite ones and those that we suggest for you to start in the best way on the portal are:

• Electronics;

• Gaming​;

• Sport;

• Health and beauty;

• Children;

• Auto;

• Moto;

• Furniture;

• Fashion;

• Eat;

• Pet products.

These groupings are Idealo's strong points, selling other types of products would mean having less visibility. The best solution is therefore to integrate Idealo with other portals such as Trovaprezzi or Amazon, in case you also want to place other types of items online.

To manage your sales across multiple platforms, there are feed management tools like Connecteed. Connecteed allows you to automatically upload your products to Idealo and other platforms including price comparators, marketplaces and personal e-commerce. It is a Feed Manager that allows you to manage sales on multiple portals from a single platform, automatically update the uploaded price lists without having to manually modify them and synchronize sales so as not to risk receiving orders after running out of stock .

Connecteed also lets you set rules, or conditions, with which to manipulate the price lists and respond to complex needs such as taking a file, modifying it according to chosen indications and reloading it following the modification.

Register on Idealo as a seller: methods and costs

To register on Idealo as a seller, you need to register your shop on the platform. The process is very simple, just:

1. Enter your email address and wait for the confirmation link;

2. Enter your store information to complete your profile;

3. Complete your registration while waiting for your site to be analyzed by the Idealo team.

Registering is a completely free and transparent process. The only real cost is redirecting customers to your site.The cost per click (CPC) is approximately €0.24 allowing you to fully recoup your expense with a sale.

Upload products to Idealo successfully

By following Idealo's instructions and inserting very precise titles and descriptions, designed for customer needs, you have the possibility of becoming very popular on the platform. The price combined with the product is also particularly important, Idealo rewards the most convenient solutions for customers. The fields to enter when uploading articles are:

• Product image;

• Description;

• Price;

• Product Filters;

• Shop button.

​

Why choose Idealo?

With Idealo you have the opportunity to drive a lot of traffic to your online store. The platform allows you to stay in touch with users ready to purchase with a friendly platform for any type of device. On this portal you can trade with Italian, German, Austrian, French, Spanish, UK clients and much more.

The comparator has been growing significantly in recent years, making it an excellent solution for covering market segments still untapped by a large part of traders having much more visibility at your disposal compared to that offered by other online portals.

Manage price list files of your suppliers, uniting them in a single database and making use of rules to automatically raise or lower the price on platforms like IBS is only a small part of what Connecteed can offer you.

Use Connecteed to manage your sales on Idealo and other portals

After completing the entire registration phase on Idealo, all you have to do is make sure that the entire product upload process occurs correctly. At this stage it can be particularly difficult to keep the availability status of the various products updated on multiple platforms.

One of the most important causes of sales inefficiency on Idealo is often due to poor care and the ease of human error during the data upload process. With Connecteed you have at your disposal the feed manager per Idealo designed to optimize price list management activities on the comparator. Are you tired of using tools that incompletely synchronize your feed data? Start the Connecteed free trial and choose the subscription you prefer!