Inglese How to upload products to Criteo: Connecteed as a feed manager for Criteo

Criteo is an advanced marketing tool perfect for increasing the visibility of an online brand, but also for promoting the articles and offers of an e-commerce site and, in general, for attracting the public to the pages of a web project.

To take full advantage of the advertising tools made available by the platform and all the most innovative advertising formats, you need to know how to upload products to Criteo, a delicate and potentially very time-consuming operation, especially for businesses with particularly rich catalogues.

In this guide you will not only discover the correct procedure for importing products to Criteo, but we will also show you how to simplify the entire process with Connecteed, the professional feed manager designed specifically to simplify the management and import of multi-channel product price lists.

Curious to know more? Activate your free Connecteed trial now or continue reading.

The potential of Criteo and the import of product feeds onto the platform

Uploading your products to Criteo is a critical step in expanding your online presence and reaching new customers.

But what makes Criteo so special?

Criteo is an advanced digital marketing platform that lets you deliver personalized ads to consumers around the world. With over 750 million daily active users and 35 billion view and purchase events per day, Criteo offers tremendous potential to drive awareness of your products and drive purchase growth.
 

What is criteo and what are its features

Criteo is an innovative digital advertising platform that uses advanced machine learning-based algorithms to deliver highly personalized ads to users. Its main features include:

• personalized retargeting: Criteo allows you to re-reach your website visitors with ads based on the products they viewed, increasing their chances of conversion.

• Dynamic product recommendations: Ads adapt to user behavior in real time, offering relevant products and increasing consumer interest.

• Acquisition of new customers: Criteo helps you identify potential users interested in your products, allowing you to grow your customer base.

• Advanced analysis tools: Thanks to Criteo's advanced analytics you can continuously optimize your advertising campaigns to maximize results.

• Scalability: Criteo's platform is designed to scale with the size of your business, from small startups to large enterprises.
   

How to get started using Criteo to promote your products

Before you can upload your products to Criteo, you need to open a store on the platform. Here's how to do it:

1. Registration. Go to the official Criteo website and register as a seller.

2. Store setup. Once registered, set up your store by entering your company information and defining your preferences.

3. Upload your products. Now you can start uploading your products. This is the crucial step that requires accurate management of product data.
    

Uploading products to Criteo: what characteristics the feed must have

To upload your products to Criteo efficiently you need a properly structured product feed. Criteo requires the file to be in CSV or XML format and to contain key information for each product. Here is the essential information you need for Criteo product feeds:

• ID: a unique identifier for each product.

• Title: the product name as it appears on the detail page.

• Link: the link to the detailed product page.

• Image Link: the file path of the product image (at least 800x800 pixels and less than 16 MB).

• Price: the cost of the product in the same currency as your site.

• Brand (required for Criteo Retail Media): the brand name of the product.
   

This is mandatory information, but you can further improve the quality of your ads by also including the following optional information:

• Sale Price. The price of the product when it is on sale.

• Additional Image Link. Additional links to product images.

• Availability. The availability of the product on your site.

• Description (required for Facebook ads). A brief description of the product.

• Google Product Category. The product category according to Google's product taxonomy.

• Star. Product rating from 1 to 5.

• Item Group ID. A unique identifier at the parent product level.

• Adult. Indicates whether the product is suitable for all users.
   

A well-structured and complete data file is essential to ensure that your ads on Criteo are accurate and relevant to users.
 

How Connecteed can make it easier to upload products to Criteo

Connecteed is a data feed and product feed management tool that can greatly simplify the process of uploading products to Criteo. Here's how Connecteed can help:

• Ease of learning. Connecteed offers an intuitive interface and detailed guides, allowing you to quickly master all its features.

• Reduction of processing times. After the initial setup, Connecteed helps you automate repetitive tasks like importing feeds and applying rules, saving you time and resources.

• Minimization of errors. By relying on Connecteed, you can rest assured that your feeds will always be correct, minimizing the margins of error.

• Cost containment. Connecteed offers affordable subscription packages, suitable even for small businesses with limited budgets.

• Multi-channel management. Connecteed can integrate with multiple platforms, including major marketplaces and custom e-commerce solutions.

• Rapid resolution of critical issues. Thanks to automatic rules and alerts, Connecteed allows you to react quickly to situations that could affect your profits.
   

Connecteed is a valuable ally in managing product feeds on Criteo. By taking advantage of this powerful combination, you can promote your products effectively, reach a wider audience and increase your sales opportunities.