How to upload products to TikTok: Connecteed as a feed manager for TikTok

Have you ever wanted to promote your products on TikTok, exploiting the great potential of this exponentially growing platform based on the sharing of short engaging videos?

If the answer is yes, you are in the right place.

In this article, we will guide you through the process of uploading products to TikTok, explaining how to make the most of the possibilities offered by product Shopping Ads, the formula of advertisements based on the product feeds of the famous social network.

But not only that: we'll show you how to automate and simplify the process of managing your feeds and  uploading products to TikTok thanks to Connecteed, the innovative Italian feed manager designed specifically to meet the needs of e-commerce.

TikTok, the rise of visual advertising

TikTok, the short video sharing platform, has experienced explosive growth in recent years.

With over 2 billion global downloads, TikTok has become one of the most popular apps in the world. This popularity has attracted the attention of advertisers, who see enormous potential in TikTok to promote their products and reach a large and diverse audience.

Product Shopping Ads on TikTok are a very powerful marketing tool. They allow advertisers to display products directly to users, capturing attention with eye-catching images and detailed information. However, to make the most of this opportunity, it is essential to understand how to upload products to TikTok effectively.
 

The opportunities and challenges of ads on TikTok

Before we dive into the details of uploading products to TikTok, let's take a moment to consider the opportunities and challenges that ads on this platform present.
 

Opportunity:

1. Reach a young and engaged audience: TikTok is particularly popular among young people, making it ideal for brands targeting this trialgraphic target.

2. Unlimited creativity: TikTok offers advanced video editing tools and a wide range of special effects, allowing advertisers to create highly creative and engaging ads.

3. Product Shopping Ads: Ads of this type allow users to view products directly in the TikTok app, significantly increasing conversion rates.
    

Challenges:

1. Intense competition: As TikTok has grown in popularity among advertisers, the competition for users' attention has become increasingly fierce.

2. Fleeting attention: TikTok users scroll through videos quickly, so it's crucial to capture attention within seconds.

3. Relevance and targeting: To get the maximum return on investment, it is essential to target the right users with the right message.
    

TikTok advertising: an overview

Before proceeding with the description of the methods for uploading products to TikTok, let's take a look at how this social network's advertising platform works.
 

Types of ads

TikTok offers several types of paid ads, including:

• In-feed ads: Video ads that appear in the user's feed as they scroll through videos.

• Branded hashtag challenge: Sponsored challenges that encourage users to participate in a hashtag challenge.

• Branded effects: Sponsored special effects that users can use in their videos.

• Top view: Full-screen video ad that appears when the user opens the TikTok app.

• Product Shopping Ads: Ads that display products directly in the TikTok app, allowing users to shop.
   

Uploading products to TikTok

Now let's focus on the more technical part: uploading products to TikTok. Here are the steps in which this process is divided:
 

1. Create an advertising account

To get started, you need to create an advertising account on TikTok. This account will give you access to the advertising platform and allow you to upload your products.
 

2. Set up your account and campaign

Once you've created your ad account, it's time to set up your campaign. Define your goals and available budget. Choose the type of ad you want to use (in our case they are Product Shopping Ads).
 

3. Load the products

Now comes the crucial moment: loading the products. TikTok allows you to complete product uploads manually, but if you want to simplify and automate this process you can do so using a feed manager like Connecteed.
 

How Connecteed can help

Connecteed is a feed management tool that lets you automate the acquisition, merging, normalization and processing, conversion, and export of data feeds.

How can it be useful for product management on TikTok?

Organize data feeds

With Connecteed, you can organize your data feeds within one or more projects. You can create multiple containers, each populated with different datasets. This allows you to manage your product data in an orderly and efficient manner.
 

Set up multi-channel sources

Connecteed allows you to set up multi-channel sources for feed acquisition. You can choose from several options, including public URLs, email inboxes, Google Sheets, http/https or ftp/sftp repositories. This flexibility allows you to manage multiple import sources in parallel, even with different data formats.

Create a custom database

Within each project, you can set the number of columns, the name and type of individual fields, preparing customized templates based on the characteristics of the data to be processed. This way, you can adapt the database to the specific requirements of your e-commerce or marketplaces on TikTok.
 

Unify different feeds into a single price list

One of the challenges in managing product data is unifying different feeds into a single price list. Connecteed lets you do this by selecting a unique key, a field common to all imported feeds. This allows you to automatically aggregate price lists, for example based on ID, EAN code or other.
 

Normalize and standardize data

During the import process, Connecteed cleans the feeds by applying filters to remove incorrect or incomplete information. This ensures that the data is consistent and error-free.
 

Modify data based on conditional rules

Connecteed offers tools to process data based on conditional rules. You can exclude or include specific rows based on certain conditions or apply changes to the data, such as updating the prices of product categories of interest.
 

Convert input files

Regardless of the feed capture format, Connecteed allows you to convert input files to the desired output format. This flexibility is invaluable when you need to adapt your data to TikTok's requirements.
 

Schedule feed updates

You can schedule the times and frequency of feed updates precisely. This ensures that data is always up to date and synchronized with supplier information.
 

Receive automatic alerts

To securely manage your data flows, Connecteed lets you set up email notifications for specific events. For example, you can receive alerts when supplier prices exceed a certain threshold or when product availability drops below a certain level.

Ready to launch your product ads on TikTok?

Try the TikTok Connecteed feed manager!

Promoting your products on TikTok through Product Shopping Ads is a powerful strategy for reaching a large and highly targeted audience. Uploading products to TikTok, which is necessary to take full advantage of this type of paid advertising, can be a complex process, especially if your online store catalog is very large.

Connecteed is a tool that simplifies the management of your data feeds by automating many of the crucial steps. With Connecteed, you can organize, ingest, merge, normalize, edit, convert, and schedule updates of your data efficiently.

Start uploading your products to TikTok today and reach an ever-larger audience ready to turn into leads or buyers. Don't miss the opportunity to connect with millions of potential customers on this fast-growing platform.