How to Upload Products to Reddit: use Connecteed as a feed manager for Reddit

Are you ready to make the most of Reddit's advertising potential? Do you want to promote your products on this platform that is still a niche in Italy but is constantly growing?

If the answer is yes, this article is for you.

In this guide we will show you all the advantages of the advertising formulas of this particular social network and we will explain how upload products to Reddit to activate the so-called Product Shopping Ads. You will also learn how to automate the feed import process with the help of Connecteed, the practical, versatile and convenient 100% Italian feed management software.

Why run product-based ads on Reddit

Reddit is much more than just a social media platform. It's a place where users go to actively seek advice and information, including on products that interest them.

Conversations in the various Reddit communities can play a truly crucial role in the purchasing path and ads can stimulate this mechanism, introducing into the flow of content consumed by users suggestions that are truly targeted with their interests, desires and needs.

According to studies published by the same platform, Reddit users are 27% more likely to purchase a product discovered through the platform compared to other social channels.
 

Opportunities and challenges of ads on Reddit

Before we dive into the process of uploading products to Reddit, it's worth thinking about the opportunities and challenges this platform presents for advertisers.

Reddit offers a highly engaged and open-to-new audience, which is a great advantage for advertising campaigns. Before designing a marketing strategy aimed at this social network, however, it is essential to understand the culture of Reddit and understand how to respect it.

The Reddit community is known for its sensitivity to intrusive marketing practices, so it's crucial to create ads that are authentic, honest, and aligned with your audience's real interests.
 

Types of Paid Ads on Reddit

Reddit offers different types of paid ads, but in this guide we will focus on Product Shopping Ads. These ads are specifically designed to promote products and exploit the attention of users interested in purchasing.
 

How to upload products to Reddit

Now that you've had a closer look at some of the key features of Reddit as an advertising platform and the opportunities offered by product ads, let's move on to the practical part: let's find out how to upload your products to Reddit.
 

Step 1: Creating a Reddit Ads manager account

First of all, you will need a Reddit Ads manager account. If you don't already have one, you can easily create one by following the instructions in the appropriate section of the portal. Please make sure you provide all the information necessary to complete your registration.
 

Step 2: Log in to Reddit Ads Manager

Once you have created your account and logged in, log in to the Reddit Ads Manager. This is where you will manage all your Reddit advertising campaigns.
 

Phase 3: activation of a Shopping campaign with Product Ads

It's time to activate a shopping campaign using Product Ads. Reddit introduced the "Catalog Sales" objective, which allows brands to create ads directly from their existing product catalogs.
 

Step 4: Upload the product catalog

This is where the Connecteed feed manager comes into play. To simplify the process of uploading products to Reddit, you can use Connecteed to centralize and automate the collection of data from your suppliers and send it as a feed to the social network.

This simple trick will help you easily manage your product data and keep the information updated in real time.
 

Phase 5: organization of products and activation of the campaign

You can now upload your product catalog directly to the Reddit Ads Manager, organize your products, and activate an ad campaign using the available targeting options.

Connecteed will help you keep key information, such as product images, name and price, up to date throughout the campaign period.
 

Phase 6: campaign optimization

Once your campaign is live, monitor performance and make any necessary optimizations. Reddit Ads Manager offers tools to analyze data and adjust your advertising strategies to maximize ROI.
 

Connecteed: il feed manager per Reddit

Connecteed is the ideal solution to simplify the process of uploading products to Reddit. This professional feed manager allows you to:

Organize data feeds across multiple projects

With a single Connecteed account, you can create multiple containers, each populated with different datasets. This is useful if you manage multiple product catalogs or offer different product lines.

Acquire feeds from different sources
Connecteed allows you to capture data feeds from multiple sources, including public URLs, email inboxes, Google Sheets, and more. You can manage multiple import sources in parallel, even if they use different data formats.
 

Create custom databases

Within each Connecteed project, you can customize the database to fit your data needs. You can define the number of columns, field names and prepare customized templates for data processing.
 

Unify different feeds into a single catalog

By using a unique key common to all imported feeds, Connecteed allows you to automatically aggregate different catalogs. For example, you can unify catalogs based on IDs, EAN codes, or ISBN codes.
 

Normalize and standardize data

Connecteed cleans feeds by applying filters to remove incorrect or incomplete information, ensuring data is consistent and accurate.

Modify data with conditional rules

Connecteed's data management software includes tools to process data based on specific conditions. You can exclude or include rows based on certain conditions or make changes to data, such as product prices.
 

Convert input files to different output formats

Regardless of the feed capture format, you can choose the desired output format, such as CSV, XLS,TXT, XML or JSON.
 

Scheduling feed updates

You can schedule the times and frequency of feed updates to ensure your data is always in sync with its source sources.
 

Reception of automatic alerts

To manage data flows securely, you can set up email notifications for specific events, such as price increases set by suppliers or a reduction in the availability of an item in stock.
 

Manage product feeds for Reddit with Connecteed:

activate your free trial now!

Uploading your products to Reddit using Product Shopping Ads is an important step in reaching a truly engaged audience potentially interested in purchasing your items.

The process can be simplified further by using tools like Connecteed to centralize and automate the management of data feeds. With the right strategy and tools, you can maximize Reddit's advertising potential and achieve exceptional results for your business.

Now that you have all the information you need to get started, don't waste time! Activate your Reddit Ads Manager account, upload your product catalog, and start creating effective ads on Reddit. The opportunity to reach a highly qualified audience and increase sales is just a click away.