How to upload products to Klarna: Connecteed feed manager for Klarna

Payment platforms in installments are increasingly popular, thanks to changes in consumer purchasing habits and an ever-increasing propensity to defer spending.

In this context, it is easy to understand the reasons for the success of a tool like Klarna, which has transformed in the space of a few years into one of the top players in the online installment purchasing sector.
 

Klarna and the new Search & Compare feature

The platform has recently further enriched its range of features, also launching a new feature called "Search & Compare". This innovative way allows users to search for products within the Klarna app and compare offers from various sellers for the same item, offering a more informed and convenient shopping experience.

To take full advantage of this opportunity and ensure a flawless shopping experience it is essential to have an up-to-date and correctly structured product feed to send to Klarna.

With Connecteed you can generate and always keep the Product feeds to send to Klarna and to all the main marketplaces and tools for online marketing, simplifying your work and maximizing your yield.

Curious to know how? Try Connecteed now or continue reading.

What exactly is Klarna's Search & Compare tool? How can the Connecteed feed manager be useful to maximize the performance of the products inserted on the app for installment payments?

Let's find out together.

Klarna's innovation: the internal search engine with price comparator

Klarna, already known for its highly popular installment payment service, has recently introduced a feature that completes the set of possibilities offered to users: Search & Compare.

This tool represents an interesting innovation in the world of online shopping, as it allows users to search for products within the Klarna app and compare offers from various sellers for the same item. Essentially, consumers can find the desired product and, in just a few clicks, find out who offers the best offer, and then complete the payment using the usual formula of 3 equal installments.

Like the other Comparison Shopping Services (or CSS), Klarna thus eliminates the need to waste time searching for the best offer available online: with the internal search engine everything becomes available within a single app. The advantages are evident, both in terms of convenience and the possibility of transparently exploring the vast offer on the web.

Before understanding in detail how the uploading products to Klarnaand how to exploit Connecteed as a feed manager for this platform, let's delve deeper into its characteristics and advantages, analyzing its strengths and reasons for success.
 

All the benefits of Klarna and the new Search & Compare functionality

Using Klarna with the Search & Compare functionality offers numerous benefits to both consumers and sellers. Here are some of the main reasons why this new feature opens up potentially very interesting scenarios for online commerce.
 

For consumers

• Simple comparisons.Consumers can quickly compare offers from sellers to find the best price for the product they want.

• Greater convenience.The entire search and comparison process happens within the Klarna app, making the shopping experience smoother and more intuitive.

• Transparency.Buyers have access to all relevant information, including availability and delivery conditions.

• Saving time and money.Finding the best offers becomes a matter of a few clicks, with all the benefits that derive from it for buyers who are increasingly absorbed by hectic lifestyles and fast pace.
   

For sellers

• Greater exposure.Sellers' products are presented to a large audience of buyers, increasing the chances of conversion.

• Ranking equo.  Product ranking is based on popularity and buyer searches, not ads. This helps build consumer trust and give each seller an equal chance to stand out in the results.

• Access to a diverse audience.Klarna already has millions of active buyers belonging to very cross-sectional trial groups, which means that sellers can reach a large audience looking for products of all types.
   

The Importance of a complete and updated product feed

To make the most of Klarna's Search & Compare functionality, sellers need to ensure they have an up-to-date and accurate product feed to submit to the platform. This feed is critical to ensuring product information is consistent and aligned between your e-commerce and Klarna.

More specifically, to sell via the installment payment platform you need a product feed optimized for Klarna in order to:
 

homologate product data across all sales channels

An updated product feed ensures that product information, such as prices, availability and descriptions, is consistent between your website and Klarna. This consistency is vital to avoid creating consumer confusion and maintaining customer trust.
 

Update information promptly

Product feeds must be updated regularly to reflect changes in prices, availability and promotions. Klarna users expect to see information updated in real time, and an accurate feed is key to meeting this expectation.
 

Expand the pool of users reached with your offer

A well-managed feed can increase the visibility of your products within the Klarna app. Products with complete and accurate data are more likely to appear higher in search results, which in turn increases the likelihood of conversions.

Sell ​​on Klarna and increase your turnover: activate your Connecteed trial now and start uploading products

Klarna's Search & Compare feature represents a step forward in the world of online shopping, offering consumers the ability to easily search for products and compare sellers' offers as well as take advantage of convenient installment payments.

However, to make the most of this opportunity, guarantee an impeccable shopping experience and take advantage of the multiplicity of possibilities offered by the platform, it is necessary to have an updated product feed approved to Klarna standards.

Connect your e-commerce with Connecteed, upload your products to Klarna and allow your customers to discover your best offers with ease. The era of online shopping is experiencing an evolution but with the right tools you will be able to keep up with the changes and increasingly grow your business.