How to sell on eBay: store setup, costs, and requirements

"Selling on platforms like eBay has become an important step for all retailers looking to strengthen their online presence. With millions of active buyers worldwide, eBay offers an unprecedented opportunity to expand your business and reach new customers. In this guide, we will walk you through the process of starting your selling activity on eBay step by step, from setting up your store to considering costs to best practices for achieving success.

Creating and configuring your eBay account

To start selling on eBay, it's essential to create an account on the platform. The procedure is simple and free. You can create your account directly from the main marketplace page by clicking on the "Register" option or by downloading the application available for both iOS and Android devices. Once registration is complete, you can activate your account and start creating your listings, managing orders, and even making purchases.

If you wish to sell as a professional, you can create a business account by selecting the corresponding option during registration. You'll need to provide additional information such as the company name, business email address, and phone number. Registration as a professional seller is free. Some users prefer to register multiple accounts to manage different types of products or to maximize the visibility of their listings. Before you start selling, make sure you have everything you need to make your customers' buying experience as smooth and enjoyable as possible.

On eBay, you can choose to sell through a personal account or open a store linked to a business account, defining the best selling method for your needs and your company's. The personal account is ideal for occasional sellers and allows you to list up to 50 items per month for free. For those looking for a more structured and professional solution, you can open an eBay store, which offers three different subscription packages: Base Store, Premium Store, and Premium Plus Store. These packages offer additional benefits such as reduced fees and advanced marketing tools to help you reach the platform's maximum selling potential.

Costs and fees for opening a store on eBay

When you decide to start a selling business on eBay, it's essential to understand the costs and fees associated with the process. Whether you opt for a personal or professional account, eBay applies fixed fees for each listing published:

• €0.35 for "Buy It Now" listings;

• €0.50 for Auction format listings.

In addition to these fees, there's a final value fee calculated on the selling price, ranging from 4.3% to 9.6%, depending on the product category. Moreover, eBay offers various additional options to customize your listings, such as adding a subtitle, a reserve price, or scheduled listings, which incur additional costs.

A solution for more engaged sellers is to open an online store on eBay. There are three types of stores to choose from, each with its monthly fees:

• Base Store (€19.95/month): offers up to 300 "Buy It Now" listings and approximately 20 auction listings per month, with additional costs for extra listings.

• Premium Store (€48.19/month): allows for up to 10,000 "Buy It Now" listings in Italy, plus international listings, with reduced fees for extra listings.

• Premium Plus Store (€182.39/month): provides unlimited "Buy It Now" listings in almost all foreign countries, along with 250 auction listings per month, with additional discounts and benefits.

To open your store on eBay:

• Log in to the platform;

• Go to "My eBay";

• Select "Account";

• Then "Subscriptions";

• Enter your store name and proceed with the subscription fee payment.

  
  

  Additionally, for both personal and professional accounts, there are additional options available such as extra photos, scheduled listings, and subtitles, each service, of course, incurring additional costs.

  
  

  It's important to carefully consider the fees and costs associated with selling on eBay to effectively plan your business and maximize profits.

Ebay Store Setup: Detailed Guide"

eBay stores represent a crucial opportunity for sellers looking to expand their presence and sell more effectively on the platform. Setting up an eBay store is a fundamental process that requires attention to detail and careful planning. Follow this step-by-step guide to successfully set up your eBay store.

1. Understanding eBay Stores

eBay stores are personalized sections dedicated to individual sellers, akin to physical stores. Here, sellers can showcase all their listings, provide customized information, manage feedback, and more. Creating a Frequently Asked Questions (FAQ) section can increase buyer confidence and facilitate the selling process.

2. Feedback

Feedback is crucial in online commerce. After each transaction, both the seller and the buyer are prompted to leave feedback on the sale. This system helps identify reliable sellers and buyers, contributing to building trust on the platform.

3. VAT Number

Obtaining a VAT number depends on the nature and frequency of selling activity. While occasional sellers may not need one, those intending to sell regularly or professionally should consider obtaining a VAT number and consult with an accountant.

4. Set Up Your Account and Profile

After understanding the tax requirements, it's time to set up your eBay account. You can choose between a personal or professional account, depending on your needs. Register on eBay and follow the instructions to create your account, providing all necessary information, including personal or business details.

5. List Your Products

Once registration is complete, it's time to list your products. Access the seller console from "My eBay" and start creating your listings. Describe your products accurately, upload high-quality images, and set the price based on desired fees and profit margins.

6. Complete Shipping Details

Finally, complete the shipping details, including available shipping methods and associated fees. Ensure you provide accurate shipping information and align with your supplier's policies if you're using dropshipping or print-on-demand services.

7. Publish and Monitor Your Listings

Once completed, publish your listings and closely monitor your eBay store's performance. Make sure to be responsive to buyer inquiries and promptly handle returns or complaints to maintain a positive reputation and ensure ongoing success for your store.

Using Connecteed to Sell on eBay: A Comprehensive Guide

With Connecteed, you have the opportunity to optimize the selling process on eBay. It's the ideal and cost-effective feed manager for automatically reformatting products listed with specifications required by the portal. With its ability to automate product uploads and synchronize data across various sales portals, Connecteed allows you to save valuable time and minimize errors in the online shop management process. Here's how to use Connecteed to successfully sell on eBay:

1. Keep Prices and Information Up-to-Date

Connecteed constantly synchronizes the data and sales of your listings uploaded to eBay, ensuring that prices and product information are always up-to-date. This helps you avoid errors and discrepancies in your listings, ensuring a consistent experience for your customers and improving your reputation as a reliable seller.

2. Receive Real-Time Alerts

Thanks to Connecteed's real-time alerts feature, you'll be promptly informed of any issues with the automatic upload of CSV listings. This allows you to intervene promptly and resolve any issues, ensuring that your eBay store runs smoothly and maximizing your sales opportunities.

3. Optimize CSV Listings

Connecteed also allows you to reorganize CSV listings and automatically apply changes to data based on rules and conditions preset by you. This feature enables you to customize and optimize your listings to maximize visibility and conversions on sales portals.

4. Contact Support Team

If you need further information on how to use Connecteed to sell on eBay, our support team will be happy to assist you. You can contact us for any doubts or information; one of our representatives is at your complete disposal to provide you with all the answers you need to start working with Connecteed successfully in your online selling business.

5. Free Trial

Finally, with Connecteed, you can also benefit from a free trial period with the trial version available. This allows you to test all the features and advantages of Connecteed without any financial commitment, allowing you to evaluate whether it's the right solution for your eBay selling needs.