Multilingual product feed: guide to managing product price lists on international markets

Expansion beyond national borders and towards the possibilities offered by European markets, and beyond, is an increasingly frequent choice for e-commerce portals that have reached a good level of maturity.

Companies of all sizes and sectors choose to expand into international markets with the aim of reaching a wider audience.

In this context, managing multilingual product feeds has become a crucial challenge. Creating and maintaining product price lists in multiple languages ​​is essential for selling successfully on different international markets, but it can become a real, impossible challenge without the right tools.

In this article, we will explore the issues related to the management of multilingual product feeds and we will see how Connecteed, the professional feed manager, offers an effective solution to neatly and automatically manage the import, update and export of multiple feeds, directing them to the correct final destinations.

Multilingual product feeds

Managing multilingual product feeds involves creating and updating product price lists in different languages. These feeds are intended to be used for product sheets published on the various language versions of an e-commerce site or for marketplaces that cater to specific countries.

This approach is essential to ensure an optimal user experience and to reach a wider audience.

However, this practice presents several critical issues:

• Linguistic complexity: managing product price lists in multiple languages ​​can become complicated. Each language has its own linguistic specificities, such as grammar, vocabulary and sentence structure. Translating and maintaining consistent data across multiple languages ​​requires considerable effort.

• Constant updates: Product data must be constantly updated to reflect changes in pricing, availability and descriptions. Maintaining consistency across different language versions can be a daunting challenge.

• Numerous platforms: In addition to their own multilingual websites, many companies use marketplaces such as Amazon, eBay or others to sell on international markets. Each marketplace may have different feed formats and specific rules for updating data.

• Risk of errors: Manually managing multilingual feeds increases the risk of human errors, such as translation omissions or stale data. These mistakes can damage brand reputation and reduce sales.
   

Connecteed: the professional solution for multilingual product feeds

Connecteed is the innovative solution to address the challenges associated with multilingual product feeds. This professional feed management software offers a number of advanced features that greatly simplify the management of multilingual feeds:

• Ordered import: Connecteed allows you to import data from different sources, including spreadsheets, csv, xml and json files. This data can be collected in a single platform for orderly management.

• Automatic normalization: The software performs careful normalization of imported data, ensuring that it is consistent across all languages. This process includes data cleansing, managing language differences, and removing incorrect or outdated information.

• Creation of multilingual feeds: Connecteed allows you to create product feeds in different languages ​​automatically. You can define the desired target languages ​​and the software takes care of the translation and data management efficiently.

• Automatic updates: The software supports automatic data updates, ensuring that product information is always up to date in all languages. This eliminates the need for manual updates and reduces the risk of errors.

• Export to different platforms: Connecteed allows you to export multilingual product feeds to a variety of platforms, including multilingual websites and specific marketplaces. The software manages the formats and rules specific to each destination.

• Centralized management: All feed management operations are centralized in an intuitive platform. You can easily monitor and control feeds in different languages ​​from a single dashboard.
   

Orderly management of multilingual feeds with Connecteed

One of the first challenges in managing multilingual product feeds is the orderly import of data from different sources. Connecteed simplifies this process, allowing you to import data from spreadsheets, csv, xml and json files. Here's how it works:

• Import from different sources: Connecteed allows you to connect different data sources to the software. These sources can include Excel files with original language product descriptions, product catalogs in csv format or data from other e-commerce platforms.

• Data unification: once imported, data from different sources is collected in a single centralized platform. This allows you to have a complete view of all the data relating to your products.

• Data normalization: Connecteed performs automatic data normalization. This process includes cleaning the data from incorrect or obsolete information, managing linguistic differences and standardizing formats.
   

Automatic updates and data consistency

Maintaining consistency between different language versions of your feeds is critical to successful international sales. Connecteed offers a solution for automatic updates:

• Real-time updates: Connecteed supports automatic data updates. When you make changes to product data in one language, the software ensures that the same changes are automatically applied to all language versions of the feeds.

• Reduced risk of errors: By eliminating the need for manual updates, Connecteed reduces the risk of human errors that could damage brand reputation or cause customer issues.
   

Export to different platforms

Each e-commerce platform and marketplace has specific requirements for importing product data. Connecteed is designed to address this challenge:

• Adaptation to platform formats: The software offers the ability to customize the feed format based on the requirements of each platform. For example, a marketplace may require a specific csv format.

• Export rules: Connecteed allows you to define specific export rules for each destination. You can set up the rules once and the software will automatically apply them to the feeds.

• Management of sales channels: Connecteed allows you to export multilingual product feeds to a variety of sales channels, including multilingual websites and country-specific marketplaces. You can easily set up target channels and manage them in one platform.