Data feed manager: what it is, what it is for and how it works

Are you a professional in the sales or online data management sector? Then you will surely have already heard of defined tools data feed manager.

This tool has become essential for optimizing the management of data and product price lists in online sales and large-scale distribution activities.

In this guide, we will explore in detail what the data feed manager is, what it is used for and how it works. If you want to simplify your work and maximize the performance of your e-commerce activities and more, continue reading.

 Data feed manager: what is it

The data feed manager is a software application designed for the efficient management of data, especially so-called data feeds.

But what exactly are these data feeds?

In simple terms, these are sets of structured information that can come from various sources, such as product price lists, marketing data, financial data, news or even scientific data.

These feeds contain a wide range of information, from prices and product descriptions to supplier details and much more.

The data feed manager is designed to capture, merge, normalize, process, convert and export these data feeds in an automated manner. It is a versatile tool that can be used by companies of different sizes, from small brands to large-scale retail players, and is suitable for both personalized e-commerce and other types of online platforms based on large data flows.
 

Data feed manager: what is it for?

But why should you consider using a feed management tool like Connecteed?

This tool offers a series of significant advantages, which become particularly evident in the case of online sales activities:

1. Centralized management of data feeds

The data feed manager greatly simplifies data management by eliminating the need to use multiple tools to import and export feeds from multiple sources/destinations.

2. Acquisition from different sources

You can integrate data from multiple channels, including public URLs, email inboxes, Google Sheets, HTTP/HTTPS or FTP/SFTP repositories. This flexibility allows you to manage different data sources in parallel, even if they have different formats.

3. Creation of custom databases

You can customize the database according to the needs of your business, creating templates with the specific features required by your e-commerce or marketplaces.

4. Unification of different feeds

With a data feed manager it is possible to automatically aggregate different feeds into a single price list, using unique keys common to all data.

5. Normalization and uniformity of data

The software cleans and filters data during import, ensuring tables are functional and error-free.

6. Conditional rule-based changes

You can customize the data based on specific rules, for example applying changes to the prices of certain product categories.

7. Converting input files

Regardless of the feed capture format, you can convert them to the desired output format.

8. Schedule updates

You can precisely schedule the times and frequency of feed updates to ensure synchronization with supplier information and timely delivery of data aligned with that communicated.

9. Reception of automatic alerts

You can set up email notifications to be informed in real time about critical events, such as price increases or reduced product availability.

Data feed manager: how it works

Connecteed represents an example of a highly versatile latest generation professional data feed manager, designed to effectively respond to both the needs of large and smaller companies.

Here's how it works in detail:

• organization of data feeds: you can organize feeds within one or more projects, each with different datasets and sources.

• Setting up multi-channel sources: choose between different acquisition sources and manage multiple imports at the same time, even with different data formats.

• Building a custom database: set the number of columns, names and types of fields for each project, creating customized templates.

• Feed unification: using unique keys, you can automatically aggregate different price lists.

• Data normalization and cleansing: the software applies filters to remove incorrect or incomplete information.

• Conditional rule-based changes: you can exclude/include rows or make data changes based on specific conditions.

• Conversion of input files: you can choose the output format you want.

• Schedule updates: establish times and frequency of synchronization of the database and output feeds.

• Receiving automatic alerts: configure notifications to manage your data flows securely.
   

An advanced data feed manager is a fundamental ally for optimizing data management in e-commerce, large-scale retail trade and in general in any area affected by constant and substantial flows of large amounts of data (the so-called big data).

Connecteed offers a complete, automated and highly customizable solution for managing data feeds of any type. If you want to simplify your work and maximize the efficiency of your online activities, consider adopting a data feed manager like Connecteed. Its versatility and advanced features will make managing your data a breeze.

Activate your free Connecteed trial and discover how this data feed manager can revolutionize your work!

If you have any further questions or clarifications about the features and benefits of the data feed manager, please do not hesitate to contact our support team. Connecteed staff is available to help you maximize the potential of your online business.