How to load product feeds on CSS (Comparison Shopping Service)

In this technical guide we will explore the process of submitting feeds to Comparison Shopping Services (CSS), also commonly known as Comparison Shopping Services (SSC).

You will discover what CSS is, its purpose, who it is aimed at, the benefits it offers and how to use it effectively.

Furthermore, we will analyze in detail how Connecteed, the advanced feed management tool, simplifies the task of sending and constantly updating product lists on CSS, taking advantage of its powerful features.

What are CSS (Comparison Shopping Services)?

CSS, or Comparison Shopping Services, are online platforms designed to allow sellers to present their products to a large audience of potential buyers.

These platforms allow consumers to compare prices, features and other product information from different sellers in one environment, making their purchasing decisions easier.

Among the best-known Comparison Shopping Services are:

• Google Shopping

• Find prices

• Kelkoo

• Mano Mano

• ideal
   

Just to name some of the most well-known platforms.
 

What is CSS for?

CSS is mainly used to:

• increase visibility.
  They allow sellers to increase the visibility of their products, reaching a large audience of interested consumers.

• Compare prices.
  They allow users to easily compare prices and product features from various sellers, making it easier to choose the best deal.

• Promote competitiveness.
  They foster competitiveness among sellers, encouraging them to offer diversified prices and better services.
   

Who are Comparison Shopping Services aimed at?

CSS is aimed at a wide range of online sellers, including:

• small businesses.
  Small businesses can use CSS to effectively compete with larger competitors and reach a broader audience.

• Medium-sized retailer.
  Mid-sized retailers can improve their visibility and attract new customers by using CSS.

• Big companies.
  Even large companies benefit from using CSS to expand their reach and offer competitive pricing.
   

Advantages offered by CSS

The use of CSS offers numerous benefits to both sellers and consumers:

For sellers

• Increase in sales.
  CSS can lead to a significant increase in sales by increasing product visibility.

• Competitiveness.
  Sellers can compete more effectively by offering discounted prices and promoting quality products.

• Acquisition of new customers.
  Using CSS allows marketers to reach new customers who may not have previously been aware of their offering.
   

For consumers

• Simple product comparison.
  Consumers can easily compare prices and product features from different sellers in one place.

• Informed choice.
  Thanks to the detailed information provided by CSS, consumers can make more informed purchasing decisions.

• More convenient shopping.
  CSS helps consumers find the best deals and save on their purchases.
   

How to use Comparison Shopping Services (SSC): essential guide

Here are the key steps to effectively use CSS:
 

1. Registration with a CSS

Choose a reliable CSS and register as a seller. Make sure you comply with the requirements and terms set by the platform.
 

2. Creation of the product feed

Prepare a feed of your products that includes detailed information such as titles, descriptions, prices, and links to product pages.
 

3. Sending the feed to CSS

Upload your product feed to CSS following the specifications provided by the platform. This step is crucial to ensure that your products are visible to service users.
 

4. Monitoring and optimization

Monitor the performance of your CSS ads regularly. Select successful products and make optimizations to improve visibility and competitiveness.
 

Using Connecteed to streamline feed submission

Connecteed is a powerful feed management solution that significantly simplifies the task of constantly sending and updating product lists on Comparison Shopping Services. Here's how Connecteed can make this more efficient:
 

Feed organization

With Connecteed, you can easily organize your data feeds into separate projects, simplifying data management and ensuring consistency between them.
 

Multi-channel sources

Connecteed lets you capture feeds from multiple sources, including public URLs, email inboxes, Google Sheets, and more, all manageable from a single account.
 

Data personalization

Within each project, you can customize the data based on the specific needs of your business, creating tailor-made templates.
 

Unification of feeds

Connecteed allows you to unify two or more feeds into a single price list, using unique keys for data aggregation.
 

Data normalization and modification

The software cleans and normalizes feeds, applies conditional rules, and converts files to different output formats to meet CSS specifications
 

Schedule updates

You can schedule feed update times and frequency precisely, ensuring your data is always up-to-date on CSS.
 

Automatic Alerts

Set up automatic notifications to manage data flows securely, allowing for a timely response to any issues.
 

Submitting CSS feeds is essential for improving online visibility and sales. Connecteed stands as a precious ally to simplify this process, thanks to its powerful feed management features. By taking full advantage of CSS and advanced tools like Connecteed, you can make your business more competitive and attractive to consumers, benefiting from increased sales and visibility.